Cooler Master Partners with Content Driver to Augment Customer Engagement


We are proud to announce that we’ve partnered with Cooler Master, a market leader in computer hardware and peripherals. Our partnership will cover all Cooler Master products, ensuring that those products are syndicated to Cooler Master’s resellers within ANZ with the goal of boosting customer engagement and providing a more efficient route to purchase for end users.

Content Driver will provide Cooler Master and it’s resellers with access to the Content Driver platform bringing together their go-to-market, marketing and insights and more; providing a more comprehensive experience for channel partners.

“Driving customers to our reseller base is a core and fundamental objective of our business structure in the Australian component market. Ensuring our products are well positioned within the market to help facilitate sell-through objectives, engaging content is key to breaking through market noise and securing conversions in the last mile of the sales journey. By partnering with Content Driver, Cooler Master saw an opportunity to emphasise key product features, attributes and benefits via rich content tailored to meet the last-mile needs of our reseller customers and end-users.”

- Cooler Master Australia

We’re looking forward to working with a brand that understands the core needs of their end customers and retailers alike. As Content Driver grows, our partnered resellers grow. Delivering improved Cooler Master content to all retailers who have access to the Content Driver platform is an exciting step forward. 

If you are already a reseller utilising the Content Driver platform, these products will be sourced to you as they become available. If you’re interested in utilising our service to deliver a better shopping experience across Cooler Master products, we’d be happy to help out.

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