Content Driver Pty Ltd (ACN 622 359 059) (CD) operates an eCommerce optimisation and business analytics service for brands and their retailers and resellers (Services) through the Content Driver website located at contentdriver.com.
This Privacy Policy explains CD’s approach to dealing with your Personal Information and sets out how CD collects, holds, manages and uses Personal Information, including when you visit, interact with or use the Website and the Services.
CD may update its Privacy Policy from time to time by posting a new version on the Website and it will be binding on you and us from the date it is posted on the Website.
This Privacy Policy applies to all Personal Information CD holds.
“Personal Information” under the Privacy Act 1988 (Cth) is defined to mean information or an opinion (including information or an opinion forming part of a database), whether true or not, and whether recorded in a material form or not, about an individual whose identity is apparent, or can reasonably be ascertained, from the information or opinion.
By using the Website and accessing the Services, you consent to CD using any Personal Information that it collects for any of the purposes set out in this Privacy Policy.
CD collects and holds Personal Information that is reasonably necessary for the services it provides.
CD will generally collect Personal information from:
CD does not collect or store Personal Information when you are just visiting the Website or any website content supplied by CD. To ensure non-attribution to an individual, any visitor data used for purposes such as website analytics is saved by CD in encrypted, de-identified form.
If you are a contracted customer of CD services, CD may collect and hold the following types of Personal Information:
If you choose to correspond with CD through email, CD may retain the content of your email messages together with your email address and CD’s responses.
CD collects, uses and discloses Personal Information for purposes associated with conducting its business activities, providing the goods and services you requested, marketing and promotional efforts and to improve CD’s content and service offerings, including:
Occasionally, CD may also use the Personal Information it collects to notify you about important changes to the Services or the Website, new services, and special offers CD thinks you will find valuable. You may notify CD at any time if you do not wish to receive these offers by emailing CD at the link provided on notifications or by contacting CD at contact@contentdriver.com
Such information may be shared with others as de-identified data in aggregated form.
Personally identifiable information or business information will not be shared with third parties except as required by law or where you have given CD your express consent to do so.
CD may use standard technology called ‘cookies’ and similar technologies on the Website. Cookies are small data files that are stored on your computer when you visit a particular app or website, which allow your web browser to remember certain information.
By using the Website, you agree to our use of cookies and the Website will issue cookies as soon as you visit the Website. You may disable cookies by turning them off in your browser, however some functions of the Website will not be available to you if you do this.
CD may collect data that is associated with your visit, including the pages you visit and the activities you do. CD may also collect information relating to the mobile phone or other device including the device type, the browser, location, IP address and search words used. CD may collect, use and disclose and store this information in any of the ways set out in this Privacy Policy.
Personal Information collected by CD will be stored and processed on servers in Australia, the United States of America, or on servers in other regions or zones as used by hosting services.
To prevent unauthorised access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.
CD is only subject to the GDPR, to the extent the jurisdiction of the GDPR lawfully applies to CD. Where your Personal Information or data is protected by the GDPR, CD will process that data in accordance with the GDPR.
The Website may contain links to other applications, websites and tools that are not owned, controlled or operated by CD. CD is not responsible for the practices employed by applications linked to or from the Website or the information or content contained on them.
Please remember that when you use a link to go from the Website to another application, CD’s Privacy Policy is no longer in effect. Your browsing and interaction on any other application, including applications that have a link on the Website, is subject to that application's own rules and policies. Please read over those rules and policies before proceeding.
CD reserves the right to disclose any Personal Information which identifies you as required by law and when CD believes that disclosure is necessary to protect its rights, or to comply with a judicial proceeding, court order, or legal process served on the Website.
If you:
Please contact CD by emailing CD at contact@contentdriver.com.
If you are not happy with CD’s response, you may complain directly to the Australian Privacy Commissioner.
Last updated: 30/07/2018