Content Driver Pty Ltd (ACN 622 359 059) (CD) operates an eCommerce optimisation and business analytics service for brands and their retailers and resellers (Services) through the Content Driver website located at contentdriver.com.
Scope of Policy
“Personal Information” under the Privacy Act 1988 (Cth) is defined to mean information or an opinion (including information or an opinion forming part of a database), whether true or not, and whether recorded in a material form or not, about an individual whose identity is apparent, or can reasonably be ascertained, from the information or opinion.
Why does CD collect Personal Information?
CD collects and holds Personal Information that is reasonably necessary for the services it provides.
How does CD collect Personal Information?
CD will generally collect Personal information from:
CD does not collect or store Personal Information when you are just visiting the Website or any website content supplied by CD. To ensure non-attribution to an individual, any visitor data used for purposes such as website analytics is saved by CD in encrypted, de-identified form.
What form of Personal Information does CD collect?If you are a contracted customer of CD services, CD may collect and hold the following types of Personal Information:
If you choose to correspond with CD through email, CD may retain the content of your email messages together with your email address and CD’s responses.
How CD uses your Personal Information
CD collects, uses and discloses Personal Information for purposes associated with conducting its business activities, providing the goods and services you requested, marketing and promotional efforts and to improve CD’s content and service offerings, including:
Occasionally, CD may also use the Personal Information it collects to notify you about important changes to the Services or the Website, new services, and special offers CD thinks you will find valuable. You may notify CD at any time if you do not wish to receive these offers by emailing CD at the link provided on notifications or by contacting CD at firstname.lastname@example.org
Such information may be shared with others as de-identified data in aggregated form.
Personally identifiable information or business information will not be shared with third parties except as required by law or where you have given CD your express consent to do so.
Cookies and Data Activity
CD may use standard technology called ‘cookies’ and similar technologies on the Website. Cookies are small data files that are stored on your computer when you visit a particular app or website, which allow your web browser to remember certain information.
Data Security and Storage
Personal Information collected by CD will be stored and processed on servers in Australia, the United States of America, or on servers in other regions or zones as used by hosting services.
To prevent unauthorised access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.
European General Data Protection Regulation (GDPR)
CD is only subject to the GDPR, to the extent the jurisdiction of the GDPR lawfully applies to CD. Where your Personal Information or data is protected by the GDPR, CD will process that data in accordance with the GDPR.
Links to other Applications and Websites
The Website may contain links to other applications, websites and tools that are not owned, controlled or operated by CD. CD is not responsible for the practices employed by applications linked to or from the Website or the information or content contained on them.
Legal Disclosure of Personal Information
CD reserves the right to disclose any Personal Information which identifies you as required by law and when CD believes that disclosure is necessary to protect its rights, or to comply with a judicial proceeding, court order, or legal process served on the Website.
How to Opt-out or Access your Personal Information
Please contact CD by emailing CD at email@example.com.
If you are not happy with CD’s response, you may complain directly to the Australian Privacy Commissioner.
Last updated: 30/07/2018