Privacy Policy

Content Driver Pty Ltd (ACN 622 359 059) (CD) operates an eCommerce optimisation and business analytics service for brands and their retailers and resellers (Services) through the Content Driver website located at

This Privacy Policy explains CD’s approach to dealing with your Personal Information and sets out how CD collects, holds, manages and uses Personal Information, including when you visit, interact with or use the Website and the Services.

CD may update its Privacy Policy from time to time by posting a new version on the Website and it will be binding on you and us from the date it is posted on the Website.

Scope of Policy

This Privacy Policy applies to all Personal Information CD holds.

“Personal Information” under the Privacy Act 1988 (Cth) is defined to mean information or an opinion (including information or an opinion forming part of a database), whether true or not, and whether recorded in a material form or not, about an individual whose identity is apparent, or can reasonably be ascertained, from the information or opinion.

Your Consent

By using the Website and accessing the Services, you consent to CD using any Personal Information that it collects for any of the purposes set out in this Privacy Policy.

Why does CD collect Personal Information?

CD collects and holds Personal Information that is reasonably necessary for the services it provides.

How does CD collect Personal Information?

CD will generally collect Personal information from:

  • You directly through your use of the Website including when you access, or request for Services, or use other services provided on the Website;
  • Third parties;
  • Publicly available sources; or
  • Anyone authorised to act on your behalf.
CD does not collect or store Personal Information when you are just visiting the Website or any website content supplied by CD. To ensure non-attribution to an individual, any visitor data used for purposes such as website analytics is saved by CD in encrypted, de-identified form.

What form of Personal Information does CD collect?

If you are a contracted customer of CD services, CD may collect and hold the following types of Personal Information:

  • Your name;
  • Your email address;
  • Your mailing address and delivery address;
  • Payment details;
  • Information about your business or company;
  • Information provided by you when you use or request other services available on the Website, including behavioral information about your interactions with and transactions on the Website;

If you choose to correspond with CD through email, CD may retain the content of your email messages together with your email address and CD’s responses.

How CD uses your Personal Information

CD collects, uses and discloses Personal Information for purposes associated with conducting its business activities, providing the goods and services you requested, marketing and promotional efforts and to improve CD’s content and service offerings, including:

  • Facilitating transactions between you and CD;
  • Facilitating transactions between you and other people, including your suppliers, resellers, retailers and organisations that are accessible via the Website, for example when one of your authorised resellers or customers accesses a product page as a part of the Services on the Website;
  • Monitoring the use of the Website;
  • Monitoring the use of a brand owner’s product page on:
  • the Website;
  • your websites; and
  • the websites of your authorised resellers;
  • Improving the quality of CD’s service;
  • Statistical analysis of the usage of the Services and the Website; and
  • Complying with the law, including privacy legislation.

Occasionally, CD may also use the Personal Information it collects to notify you about important changes to the Services or the Website, new services, and special offers CD thinks you will find valuable. You may notify CD at any time if you do not wish to receive these offers by emailing CD at the link provided on notifications or by contacting CD at


Such information may be shared with others as de-identified data in aggregated form.

Personally identifiable information or business information will not be shared with third parties except as required by law or where you have given CD your express consent to do so.

Cookies and Data Activity

CD may use standard technology called ‘cookies’ and similar technologies on the Website. Cookies are small data files that are stored on your computer when you visit a particular app or website, which allow your web browser to remember certain information.

By using the Website, you agree to our use of cookies and the Website will issue cookies as soon as you visit the Website. You may disable cookies by turning them off in your browser, however some functions of the Website will not be available to you if you do this.

CD may collect data that is associated with your visit, including the pages you visit and the activities you do. CD may also collect information relating to the mobile phone or other device including the device type, the browser, location, IP address and search words used. CD may collect, use and disclose and store this information in any of the ways set out in this Privacy Policy.

Data Security and Storage

Personal Information collected by CD will be stored and processed on servers in Australia, the United States of America, or on servers in other regions or zones as used by hosting services.

To prevent unauthorised access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

European General Data Protection Regulation (GDPR)

CD is only subject to the GDPR, to the extent the jurisdiction of the GDPR lawfully applies to CD. Where your Personal Information or data is protected by the GDPR, CD will process that data in accordance with the GDPR.

Links to other Applications and Websites

The Website may contain links to other applications, websites and tools that are not owned, controlled or operated by CD. CD is not responsible for the practices employed by applications linked to or from the Website or the information or content contained on them.

Please remember that when you use a link to go from the Website to another application, CD’s Privacy Policy is no longer in effect. Your browsing and interaction on any other application, including applications that have a link on the Website, is subject to that application's own rules and policies. Please read over those rules and policies before proceeding.

Legal Disclosure of Personal Information

CD reserves the right to disclose any Personal Information which identifies you as required by law and when CD believes that disclosure is necessary to protect its rights, or to comply with a judicial proceeding, court order, or legal process served on the Website.

How to Opt-out or Access your Personal Information

If you:

  • Want to find out what Personal Information CD holds about you;
  • Want to request not to receive direct marketing communications or that CD does not provide your Personal Information to any of its third party providers in order for them to provide you with direct marketing communications; or
  • Wish to make a complaint about a breach of the Privacy Act, Australian Privacy Principles or a privacy code that applies to us,

Please contact CD by emailing CD at

If you are not happy with CD’s response, you may complain directly to the Australian Privacy Commissioner.

Last updated: 30/07/2018